Privacy Policy

True Roots Construction LLC, doing business as True Roots Roofing ("we," "us," or "our"), respects your privacy. This policy explains what information we collect through our website, forms, chat widget, and phone lines, how we use it, and the choices you have.

Information We Collect

When you request a quote, schedule an appointment, or contact us, we may collect:

• Your name, phone number, email address, and property address
• Details about your project or service request
• Photos or documents you choose to share with us
• Records of your communications with us, including calls, texts, emails, and chat messages
• Basic website usage information collected through cookies and similar technologies

How We Use Your Information

We use the information you provide to:

• Respond to your quote requests and questions
• Schedule and confirm appointments, inspections, and service work
• Send updates about your project
• Send invoices and process payments
• Request feedback and reviews after a completed job
• Improve our services and website

SMS/Text Messaging

When you provide your phone number and consent through our website forms or chat widget, True Roots Roofing (a trade name of True Roots Construction LLC) may send you text messages about your quote request, appointment scheduling, project updates, and customer service matters. If you separately opt in to marketing messages, we may also send occasional offers and promotions.

Message and data rates may apply. Message frequency varies based on your interaction with us. You can opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us using the information below. Consent to receive text messages is not a condition of purchasing any goods or services.

How We Share Information

We do not sell your personal information. We share it only with:

• Service providers who help us operate our business, such as scheduling, payment processing, communication platforms, and material suppliers, and only as needed to serve you
• Subcontractors performing work on your project
• Authorities when required by law, such as permit filings or legal process

Data Security and Retention

We take reasonable measures to protect your information from unauthorized access, loss, or misuse. We keep your information as long as needed to serve you, meet legal and warranty obligations, and maintain business records, then delete or anonymize it.

Cookies and Website Analytics

Our website may use cookies and analytics tools to understand how visitors use the site. You can control cookies through your browser settings. Disabling cookies may affect some site features.

Your Choices

• Text messages: Reply STOP to any message to opt out.
• Emails: Use the unsubscribe link in any marketing email.
• Your information: Contact us to review, correct, or request deletion of your personal information. We will honor requests as permitted by law.

Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from anyone under 18.

Changes to This Policy

We may update this policy from time to time. The current version will always be posted on this page with its effective date.